Bloemanmaker is a online florist offering fresh, handcrafted bouquets with same-day delivery across the Netherlands. The platform allows users to easily browse a wide selection of flowers, customize their orders, and benefit from a loyalty program — all through a seamless web and mobile experience.
Industry:
E-commerce
GEO:
Netherlands
About the project
Bloemanmaker is a Dutch online flower platform that makes bouquet ordering simple, intuitive, and inspiring. The platform enables users to create personalized floral arrangements, schedule deliveries, and browse ready-made seasonal collections. It combines the warmth of a boutique flower store with the efficiency of a modern e-commerce interface.
Main goals of the project
Advanced Product Filtering
Users can refine their search based on flower type, occasion, price range, and delivery options, making it easy to find the perfect bouquet.
Order Management Integration
Automated processes for handling orders and customer information, reducing manual workload and improving efficiency.
Mobile-Optimized Interface
A responsive design ensures that users have a seamless experience across all devices, from desktops to smartphones.
Flexible Promotion & Content Management
Admins can easily launch time-limited offers, manage pop-ups, and update product details through an intuitive CMS without developer support.
Core Functionality of the project
ROLE-BASED WORKSPACE
The platform offers tailored dashboards for every team member — from florists to QA and delivery managers. The order lifecycle is split into clear stages and users interact only with data relevant to their role. This reduces cognitive load, improves speed, and keeps the workspace focused and clean.
Task-Focused Views by Role: Employees see only the orders and actions relevant to their specific role, keeping their workspace clean and focused.
Live Order Progress Statuses: Each order is labeled with a live status badge that updates automatically as it moves through the workflow.
“To Do” Screens for Florists & QA: Florists and QA staff access simplified task lists showing only their pending or high-priority orders.
Quick Progress View: Instantly see course and lesson progress in a single view.
Continue Learning: Resume courses where you left off with ease.
Recommended Courses: Personalized course suggestions based on user interests and activity. of new hires successfully complete the probationary period.
BOUQUET PERSONALIZATION FLOW
A step-by-step builder allows users to choose a bouquet, select its size, add a personalized message card, and include special delivery instructions - all in a single, cohesive experience.
Step-by-Step Product Selection: Users pick a bouquet by size and type with just a few clicks in a guided flow.
Personalized Message Cards: A wide range of themed cards can be selected and customized with a recipient’s name and message.
Delivery Details & Instructions: Clients can define the delivery date, address, and leave specific instructions for couriers.
Content Breakdown: See detailed descriptions of each lesson and module.
Completion Tracking: Progress indicators help users stay on track.
Feedback and Reviews: Read course reviews and ratings from other learners.
SMART ORDER
From payment validation to delivery confirmation, every stage of the order process is tracked and automated to ensure timely, error-free fulfillment.
Centralized Order Tracking: All order details - from customer info to bouquet contents and delivery notes - are visible in one dashboard.
Multiple Payment Statuses: Orders support various payment types and show real-time statuses.
Delivery Coordination: Admins can manage addresses, assign florists, and track left time until the delivery window closes.
Structured Learning Paths: Guidelines are organized to complement each course.
Practical Examples: Real-world case studies to apply learning concepts.
Interactive Lessons: Engage with dynamic content for a hands-on learning experience.
EASY CONTENT MANAGEMENT FOR ADMINS
Admins can plan schedules, track team activities, and manage internal communications through intuitive calendar and chat tools — all in one place.
Smart Scheduling: Admins can manage bouquet quantities, set expiry dates, and apply discounts in batch mode.
Built-in Team Chat: Communicate with staff in real time through role-based chat rooms and support channels.
Support Ticket Handling: Quickly address client issues through integrated message threads between users and staff.
Personal Progress: Track hours, courses completed, and certificates earned.
Notifications Control: Resume courses where you left off with ease.
Community Engagement: Connect with other users through online events and community discussions.
Technologies we used & Team
Technical stack
Vue.js
Redux
Java
Theme UI
Apollo
Team
Project Manager
Frontend Engineer
Business Analyst
Manual QA Engineer
Backend Engineer
UX/UI Designer
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